Relationship

Customer Relationship Management is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer, vendor, partner and internal process information.
The goal of CRM is to aid organizations in better understanding each customer's value to the company, while improving the efficiency and effectiveness of communication.CRM captures, analyzes and distributes all relevant data from customer and prospect interactions to everyone in the organization. This distribution of information helps an organization better meet customer, product and service needs.
Customer acquisition- This is the process of attracting customer for the first purchase. Acquired customers through.
CRM from the Information Technology, companies often buy into software that will help to achieve their business goals. For many CRM is far more than a new package, the renaming of traditional customer service, or an IT-based customer management system to support sales people.

Marketing environment

A macro and micro marketing environment of LOreal:
LOreal is worlds top beauty care brands, offers men and women on every continent beauty and personal care products.
A leader in cosmetic market, offers its customers a wide range of choices with each diverse portfolio of brands and encompasses all aspects of beauty. The company's portfolio brands include
LOreal Proffessionnel, Matrix Redken Keratase, Giorgio Armani, Ralp Lauren, Lancome an dbiotherm.
LOreal offers highly innovative products at competitive prices through mass market retail channels. You can find these product everywhere to an affordable price.
They produced their own product. Each tube, bottle they produced contains products that are fruit of remarkable work carried out by the teams of LOreal,
They has not conducted any animal testing, and is very active to innovate alternative methods.

Marketing from my point of view

Marketing is the business advertising promoting, and selling something to the public and to distributors and marketing decides as what to make.
Marketing is systematic planning, implementation and control of a mix of a business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of a product.

In business; marketing is good way to promote and sell product.Marketing strategy gives measurable way to target your market and position the business to locate you easily.It is vital to the success of a business.It is a word concerning a business,without marketing how do think your business will success.To market is to advertise.To advertise your product you should internet, newspaper, magazines and all other way to market your product for a successful business.

Nicely available

I can easily purchase my product anywhere.My product is nicely available in all leading supermarkets and department stores around the world with its affordable price.
It offers highly innovative products at competitive price through market channels.
LOreal use internet to market and sell there product. You can purchase any of their brand or product through internet,they also use magazines and all other kind of marketing and selling the product so you can easily buy it by mail as well.
Some countries LOreal has lots of personnel who sell there product to consumers in their homes.

People as competitive tool

My product improved customer brand loyalty, benefited from an improved response rate and lower cost of the product,and operates in highly competitive market place for luxury beauty products where customer retention is the key performance indicator.
Costumer retention thats what I am,where costumer returns to buy for the second time, and keep it as a customer.This is most likely to purchase of similar, or the next level.

At any cost

Pricing focuses on how to measure customer value and how to use it to make pricing decisions.
There are number of influencing factors which are controlled by the conduct research to monitor what is happening in each market the company serves since the effect of the factors can vary by market.
Pricing is one of the most important elements of the marketing mix, which generates a turnover for the organization.Pricing is difficult and must reflect supply and demand relationship. pricing a product too high or too low could mean a loss of sales. Therefore price should be fixed and variables.
Pricing strategies are based much on what objectives the company has set itself to achieve.Where the organization sets a low price to increase sales and market share, and sets an initial high price and then slowly lowers the price to make the product available to the wider market,the objective is to skim profits of the market layer by layer, and the profit should be enough to live and still have money to reinvest.

This is what I am

As a consumer, goods should satisfy my needs, everything I buy should be in a satisfactory condition and fit for my purpose where I intend to use.
Consumers helps firms to improve their marketing strategies by understanding issues on how what they think feel and select between different products or brands.Limitations in consumers knowledge or information processing abilities influence decisions and marketing outcome.Understanding how consumer motivation and decision strategies differ between products that differ in the level of importance or interest that they entail for the consumer and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer, help adapt strategies by taking the consumer into consideration.
The consumer behavior involves the use and disposal of products as well as the study of how consumer purchased.Consumer behavior also involves services and ideas as well as tangible products.
The impact of consumer behavior on society is also of relevance, lets say, aggressive marketing of high fat foods, may have serious repercussions for the national health and economy.
The most obvious for marketing strategy for making better marketing campaigns is to understand that the consumers are more receptive to food advertising when they are hungry.
Studying consumer behavior should make us better consumers.