This is what I am

As a consumer, goods should satisfy my needs, everything I buy should be in a satisfactory condition and fit for my purpose where I intend to use.
Consumers helps firms to improve their marketing strategies by understanding issues on how what they think feel and select between different products or brands.Limitations in consumers knowledge or information processing abilities influence decisions and marketing outcome.Understanding how consumer motivation and decision strategies differ between products that differ in the level of importance or interest that they entail for the consumer and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer, help adapt strategies by taking the consumer into consideration.
The consumer behavior involves the use and disposal of products as well as the study of how consumer purchased.Consumer behavior also involves services and ideas as well as tangible products.
The impact of consumer behavior on society is also of relevance, lets say, aggressive marketing of high fat foods, may have serious repercussions for the national health and economy.
The most obvious for marketing strategy for making better marketing campaigns is to understand that the consumers are more receptive to food advertising when they are hungry.
Studying consumer behavior should make us better consumers.