This is what I am

As a consumer, goods should satisfy my needs, everything I buy should be in a satisfactory condition and fit for my purpose where I intend to use.
Consumers helps firms to improve their marketing strategies by understanding issues on how what they think feel and select between different products or brands.Limitations in consumers knowledge or information processing abilities influence decisions and marketing outcome.Understanding how consumer motivation and decision strategies differ between products that differ in the level of importance or interest that they entail for the consumer and how marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer, help adapt strategies by taking the consumer into consideration.
The consumer behavior involves the use and disposal of products as well as the study of how consumer purchased.Consumer behavior also involves services and ideas as well as tangible products.
The impact of consumer behavior on society is also of relevance, lets say, aggressive marketing of high fat foods, may have serious repercussions for the national health and economy.
The most obvious for marketing strategy for making better marketing campaigns is to understand that the consumers are more receptive to food advertising when they are hungry.
Studying consumer behavior should make us better consumers.

I was hit

My product use magazine, TV advertisement as well as internet as the marketing communication , finding the women, use the internet as much as men, and the most common application by women is email to communicate to its customers. My product has a loyalty program,
supported electronically and design to reach and hold customers.There product provide reviews, beauty and fashion tips that how it affected me.
I was hit, I am please with this product, my skin is dry with this kind of climate makes the skin dry, with the moisturizer that I am using meets my needs, my skin is not itchy, because of drynessI found that this cream agree with my skin.It is my distinct advantage because I can purchase the product anywhere, Asia, USA, and here in Europe especially.

This is something I love

L'Oreal is global brand leader for cosmetics, luxury goods and skin care products distributing in 130 countries in 5 continents.
They implement a company -wide customer relationship management system. It wanted to combine the product-centricmarketing approach with a greater focus on the customer.
To strengthens brand loyalty, direct mail costs down up to 75%, Targeting give response rate of up to 67%, Consistent of customer across multiple channels, Fast time to market for new campaigns of the products.
I love the product because it is affordable and always available. And it helps a lot especially here where we live cold and dry, our skin needs moisturizer everyday.
The packaging design, where form follows functions, and the use of the product.

Targeting strategy

L'Oreal my product
L'Oreal product operate at the prestige end of the mass health and beauty market with range of skin care, cosmetics and hair color for women all ages. Lots of products for sale with competitive promises and price leading to frequent brand switching. Brand loyalty is challenge to maintain.
L'Oreal is dedicated to achieving to achieving excellence in safety health and environment.Their strategy position it beautifully to profit even further when the middle class begins to grow again in emerging markets.