Customer Relationship Management is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer, vendor, partner and internal process information.
The goal of CRM is to aid organizations in better understanding each customer's value to the company, while improving the efficiency and effectiveness of communication.CRM captures, analyzes and distributes all relevant data from customer and prospect interactions to everyone in the organization. This distribution of information helps an organization better meet customer, product and service needs.
Customer acquisition- This is the process of attracting customer for the first purchase. Acquired customers through.
CRM from the Information Technology, companies often buy into software that will help to achieve their business goals. For many CRM is far more than a new package, the renaming of traditional customer service, or an IT-based customer management system to support sales people.
2 comments:
Thanks for your informations about your own view of marketing. It's really nice! You and I have analysed the same company L'Oreal but through your posts I knew more useful informations about L'Oreal's marketing.
Thanks for your informations about your own view of marketing. It's really nice! You and I have the same example( L'Oreal) to analyse our understanding about marketing. Through your work I knew more useful information about L'Oreal's marketing.
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